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Hype Fades, Value Endures: The Real Path to Sustainable Growth

The reality is that waiting for the “easy” opportunity—hoping for market conditions to suddenly align and spark a product or project—is not a sustainable approach to building a successful business.

Founders need to focus on creating products that genuinely serve the end user’s needs, not just riding the wave of short-lived hype. That’s what lays the foundation for lasting success and growth.

If you’re fixated on short-term gains and rushing to seize market opportunities, you won’t build a strong enough foundation to sustain long-term success. Markets are volatile, and short-term strategies can quickly become outdated.

On the other hand, if you concentrate on building something that genuinely provides value and meets the long-term needs of users, you create a real opportunity for sustainable growth. Instead of waiting for “market conditions to change,” focus on long-term goals and building real value.

That’s the only way to truly navigate challenges and succeed in this ever-evolving landscape.

Web3 Gaming

While Real World Assets (RWA) may represent the future of blockchain, from my perspective, they are unlikely to become a near-term reality.

The primary challenge lies in the complex and fragmented legal landscape—each jurisdiction has its own regulatory framework, making global scalability a significant hurdle for RWA adoption. At present, beyond the core DeFi protocols, gaming remains one of the most naturally integrable sectors within the blockchain ecosystem.

Despite the fact that many Web3 games lack sustainability—largely due to the nascency of the market—there is little doubt that gaming will become a fundamental pillar of Web3 in the long run.

Games provide an accessible gateway for onboarding users and serve as a powerful medium for mainstream adoption of blockchain technology. However, for Web3 gaming to truly evolve, it must transcend the simplistic, child-like experiences that currently dominate the space.

The industry requires more sophisticated gameplay that resonates with the Web3-native audience—users who value ownership, transparent reward mechanisms, and real economic interactions embedded within the gaming experience.

kengan
kenganhttps://x.com/kengancrypto
Team @ankh_labs LP @onebit_ventures

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